In a heartfelt gesture of gratitude, Bimi Group and Nippon Shoji has officially announced its Customer Appreciation Week for EID Celebration, an important celebration for the Muslims around the world. Starting this coming weekend, the week-long campaign will feature exclusive in-store discounts, special product bundles, live events, and community activities aimed at recognizing and rewarding the unwavering support of its customers. The initiative reflects Bimi Group and Nippon Shoji’s long-standing commitment to building lasting relationships with its customer base — not just through products, but through shared experiences and appreciation.
For over a decade, Nippon Shoji has been at the forefront of bringing authentic Japanese and international Halal goods to local communities. Behind its growth lies the trust and loyalty of millions of customers who have consistently chosen the brand for quality, service, and reliability. According to senior management, Customer Appreciation Week is designed not as a marketing tactic, but as a sincere thank-you to every individual who has been part of the company’s journey.
To elevate the experience further, Nippon Shoji will introduce a "Thank You Points Boost", where loyalty members earn double points on all purchases made during the week. For new customers, instant membership registration will be available in-store with access to immediate perks. A dedicated corner at each store will highlight "Customer Messages," allowing visitors to leave notes, testimonials, or thank-you cards — some of which will be featured on Nippon Shoji’s official social media platforms.
Behind the scenes, teams across logistics, merchandising, and marketing have been preparing for months to ensure smooth execution. Store supervisors and front-line staff have undergone special training to manage the expected surge in visitors while maintaining the brand’s hallmark level of customer service. Special signage, decoration, and thematic music will transform each outlet into a festive space that reflects the warmth and sincerity of the celebration.
As part of the week’s wrap-up, Nippon Shoji plans to release a short documentary video capturing the highlights of Customer Appreciation Week across different locations. This video will include real customer stories, behind-the-scenes clips, and messages from employees — aiming to reinforce the message that in every aisle, every smile, and every sale, there is a human connection that matters deeply.
The announcement of Customer Appreciation Week has already generated excitement online, with followers expressing their anticipation on social media platforms. Several influencers and loyal customers have pledged to visit during the week and share their experience using the hashtag #NipponHalalThankYouWeek.
At its core, this initiative serves as a reminder that even in an age of digital convenience and fast-paced retail, the relationship between brand and customer remains a deeply human one. Through thoughtful gestures, meaningful interaction, and mutual respect, Nippon Shoji continues to build not just a successful business — but a caring community.
Stay tuned for further updates, and make sure to visit your nearest Bimi Group and Nippon Shoji store to take part in what promises to be a memorable and rewarding celebration.